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Jewellery Education
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At Hamara Choice, we believe an informed customer makes the best choice. This guide will help you understand the basics of gold purity, certifications, and pricing — so you can shop with complete confidence.
Know Your Gold
Understanding Gold Purity
Gold purity is measured in karats (K), indicating the percentage of pure gold in the jewellery.
24K Gold
99.9% Pure
Contains almost pure gold.
Very soft and not suitable for regular jewellery.
Mostly used for coins, bars, and investment.
22K Gold
91.6% Pure
Made with 91.6% gold + small amounts of silver/copper.
Strong and durable for daily wear.
Ideal for traditional gold jewellery.
18K Gold
75% Pure
Contains 75% gold mixed with other metals.
More durable and stylish.
Commonly used for diamond-studded and modern jewellery designs.
Authenticity
Hallmark vs Certificate
Understanding the difference helps ensure you are buying genuine jewellery.
For Gold
Hallmark (BIS)
Issued by the Bureau of Indian Standards (BIS).
Guarantees the purity of gold.
Includes BIS logo, purity mark (e.g., 916), and HUID number.
For Diamonds
Certificate (IGI / GIA)
Issued by international labs like IGI or GIA.
Confirms the quality of diamonds based on the 4Cs:
Cut
Color
Clarity
Carat
Pricing Explained
Why Do Making Charges Vary?
Making charges depend on the design, craftsmanship, and complexity of the jewellery.
Machine-made
LowerStandard designs produced at scale.
Plain Gold
ModerateSimple forms with skilled goldsmithing.
Antique / Handcrafted / Stone-studded
HigherIntricate craftsmanship and labour-intensive techniques.
Our Advantage
At Hamara Choice, we ensure that making charges remain highly competitive across all categories, giving you the best value without compromising on quality or design.
Our Promise
Why Choose Hamara Choice?
BIS Hallmarked Gold
Every piece of gold jewellery is BIS hallmarked for guaranteed purity.
Certified Diamonds
All diamonds come with authentic IGI or GIA certification.
Transparent Pricing
No hidden costs — what you see is exactly what you pay.
Lowest Making Charges
One of the most competitive making charge structures in the market.
Thousands of Happy Customers
Trusted by customers across India for quality and reliability.
Shop Smart. Shop Confident.
With the right knowledge and the right brand, buying jewellery becomes a joyful and secure experience. At Hamara Choice, we are here to guide you every step of the way.